LUCKY DRAW WINNER ADDRESS DISPLAY OPTIMIZATION
Role
User experience design, User interface design
Tool
MasterGO
Client
Meituan
Duration
1 week
Background
Lucky Draw winners (for mailed prizes only) must submit their address within 24 hours of winning, and they can update it anytime during this period. However, streamers responsible for sending the prizes saw "No address yet" on the interface throughout this time, even if winners had already provided their addresses. This discrepancy led to misunderstandings and conflicts. To resolve this issue, I optimized the display logic to ensure more accurate information is shown to streamers.
Address Display Logic
I iterated through 3 plans and selected Plan 3.
Plan 1: Display winners‘ addresses directly
Advantages:
Streamers can view the addresses of winners in real-time.
Disadvantages:
The "Delivery" button in Meituan Livestream Assistant is solely for collecting tracking numbers and reminding streamers to send prizes on time—Meituan itself does not handle prize delivery. Directly displaying addresses may lead to streamers shipping prizes within 24 hours. However, since winners can still change their addresses during this period, this could result in discrepancies and potential prize losses.
Plan 2: Only display "Completed"
Advantages:
It can prevent streamers from sending the prizes within 24 hours. Streamers can hover over the text to see why the address is not displayed.
Disadvantages:
According to streamer feedback, some prizes are time-sensitive and require further confirmation with winners. Streamers need to contact winners as soon as possible for additional details. Only displaying "Completed" may delay communication and hinder timely coordination.
Plan 3: Display winners' addresses and tips
Advantages:
Streamers can view the addresses of winners in real-time. Also, streamers are warned not to deliver within 24 hours by tips.