HAMLEYS SANYA FLAGSHIP STORE DESIGN

A facade design for Hamleys' Sanya flagship store, integrating advertising and display windows with the building's glass facade to promote partner brands

A facade design for Hamleys' Sanya flagship store, integrating advertising and display windows with the building's glass facade to promote partner brands

Role

Architectural design

Tool

SketchUp, Adobe Photoshop

Client

Hamleys, Yolo

Duration

8 weeks

Background

Hamleys bought a new building for its flagship store in Sanya, China, and needed an architectural design. Through the field research, I strategically leveraged the building's features to create a design that reflects the brand's character.

Building Exterior

Hamleys collaborates with many brands, often handling advertising and promotional activities for its partners. Noticing the building’s glass grille facade, I combined its glass panes with display windows for commercial promotions and advertisements. This approach effectively promotes partner brands while preserving the building’s style and avoiding the impact of billboards on the building.

When festivals arrive, toys at Hamleys become synonymous with gifts. At this time, the building's exterior transforms into the shape of a gift box. When people enter Hamleys, they embark on a quest to find and purchase the toy of their choice, much like unwrapping a gift box to discover the treasure inside.

Building Interior