MATERNITY CARE
Role
Service design, User experience design, Product design, User interface design
Tool
Rhino, Keyshot, Figma
Client
Tsinghua University (Student design project)
Duration
16 weeks
Background
Professor Roger Smith's Innovative Helicopter Retrieval Project uses helicopters to transfer pregnant women who have difficulty delivering in remote areas of Nepal to tertiary hospitals. Of the total pregnant women retrieved, local health officials estimate that more than 60% of the pregnant women would not have survived without this project. The program has received a funding injection equivalent to $92M.
Opportunity
Although the project has saved many pregnant women, it requires significant investment and focuses solely on the delivery stage. As designers, we believe pregnancy assistance should be a long-term strategy that supports women during their entire pregnancy.
Maternal Mortality Analysis
Due to factors such as early childbearing, frequent pregnancies, poverty, and low-quality healthcare, Nepalese women face many underlying health issues and a high risk of mortality during pregnancy. However, with proper antenatal care, doctors can provide support to help prevent these deaths.
Population Distribution
Nepal is one of the least developed countries, with a large rural population that primarily depends on agriculture for their livelihood. Most people live in plains and hilly areas suitable for farming.
Medical Facility Analysis
Pregnant women in rural and remote areas of Nepal can only receive basic treatment at nearby primary hospitals, which is insufficient for their needs.
Road Condition Analysis
Nepal's road density is very low, with most roads being earthen or gravel paths. For pregnant women in remote or rural areas, the poor road conditions and the distance from cities make it difficult to access proper medical care from secondary and tertiary hospitals.
Conclusion
For pregnant women in rural and remote areas, the difficulty in accessing proper treatment and delays in transportation to hospitals result in poor maternity care.
Reference
Persona
Journey Map
Ideation
Based on the research above, we designed a mobile maternal healthcare center to improve maternity care and delivery services for pregnant women in remote and rural areas.
System Map
Motorhome
Each room is equipped with the necessary medical equipment for various conditions and cameras to record all procedures. The motorhome is fitted with all-terrain tires to handle different road conditions.
Motorhome Interior
Ergonomic Assessment
Based on the average height of Nepalese people, we use paper tape to test the spatial dimensions of each room of the motorhome in an open area to ensure they are reasonable.
Tailgate Tent
The three sections of the tent are interconnected and can be separated by door curtains when needed.
We designed the tent using the structure of an umbrella-style quick-open tent.
Mobile Maternal Health Center
The rear of the motorhome can be connected to a tailgate tent, allowing doctors to provide delivery services to pregnant women in the mobile maternal healthcare center.
Intelligent Healthcare Platform
Service Blueprint
Cash Flow Forecast
