Designed the product appearance, visual identity, and website for an autonomous lawn-mowing robot, aligning hardware, brand, and digital touchpoints.
UPenn GRASP Lab, LF Intelligence, Yolo Creative Technology
12 Months
Product & Brand & UXUI Designer
Rhino, KeyShot, Figma
BACKGROUND
NOVABOT is an autonomous lawn-mowing robot developed for the U.S. market by LF Intelligence, a startup affiliated with the University of Pennsylvania GRASP Lab. It integrates self-charging, autonomous navigation, and automated route planning. The project aimed to bring this hardware product to market through a cohesive visual system, including product appearance, visual identity, and web design.
CHALLENGES
Market Positioning
Defining a clear market positioning and visual direction aligned with mainstream aesthetic expectations of U.S. consumers.
Visual Consistency
Ensuring visual consistency across the product appearance, brand identity, and website.
Design Constraints
Designing the product appearance within constraints of internal hardware architecture, manufacturing feasibility, and cost.
PRODUCT DESIGN
BRAND DESIGN
UXUI DESIGN
KEY TAKEAWAYS
This was my first professional project after graduation. It highlighted that product design is not only about aesthetics, but about working within real-world constraints, including internal hardware architecture, manufacturing feasibility, cost control, and structural durability. These considerations fundamentally shape design decisions.
I defined a visual language to communicate professionalism, technological sophistication, and reliability for this high-tech product, and ensured its consistent application across the physical product, brand identity, and digital touchpoints to strengthen product recognition.