An IP image design for PADI to promote in mainland China
An IP image design for PADI to promote in mainland China
Role
Graphic design
Tool
Adobe Illustrator
Client
PADI, Yolo
Duration
4 weeks
Background
To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.
Background
To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.
Background
To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.
Sketch
Considering its core business, I chose to use the image of a diver.
IP Image
I combined the image with its name and used the colors from its primary logo.
