PADI CHINA IP DESIGN

An IP image design for PADI to promote in mainland China

An IP image design for PADI to promote in mainland China

Role

Graphic design

Tool

Adobe Illustrator

Client

PADI, Yolo

Duration

4 weeks

Background

To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.

Background

To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.

Background

To expand its business in mainland China, PADI, the world's leading scuba diver training organization, needed an IP image that could be printed on promotional materials such as T-shirts and tote bags.

Sketch

Considering its core business, I chose to use the image of a diver.

IP Image

I combined the image with its name and used the colors from its primary logo.